Updated November 2026 · 15 min read
RoofRejuv.com: the complete, honest guide to the dealer program
What it is, what it really costs, how the company makes money, what the science says, and who it's not for.
Who wrote this: RoofRejuv.com. They sell this program, so they're not neutral. They'd still rather dealers join with their eyes open than join and quit. So this page covers the real costs, the catch, and the downsides — not just the good parts.
Quick facts
| Company | RoofRejuv.com |
|---|---|
| What it is | A roof rejuvenation dealer program. They set up, market and supply local roof rejuvenation businesses. |
| Where | United States. |
| Business type | Business opportunity. Not a franchise. No royalties. |
| Founding package | From $10,000 — only for the first 50 territories they lock in |
| Realistic all-in start | Plan for more than $10,000 once ads, equipment and insurance are added |
| How RoofRejuv.com makes money | A markup on the product dealers reorder |
| Product cost to dealers | 12¢ per sq ft (about $240 for an average 2,000 sq ft roof) |
| Product | Patented, soybean-based roof treatment, independently lab-tested, 96% USDA Certified Biobased |
| Experience needed | None. Training included. |
| Guarantee | Conditional 90-day package refund (terms in the dealer agreement) |
| Territories | One dealer per area |
Inside the RoofRejuv.com dealer program
RoofRejuv.com helps people start and run their own local roof rejuvenation business.
They set up the business, run the ads, train the dealer and ship the product. The dealer checks roofs, treats the ones that qualify, and gets paid.
The business is in the dealer's own name. It is a business opportunity, not a franchise. They don't take royalties or a cut of sales.
The team behind RoofRejuv.com
RoofRejuv.com is run by a team that has spent years getting customers for local service businesses across the US. They do this through paid ads, booking systems and follow-up.
Getting customers is the hard part of most local businesses. It's the part they do for dealers.
The dealer network itself is new. They're open about that. Founding dealers get lower prices and direct access to the founders because they're first.
Roof rejuvenation, explained
Most American homes have asphalt shingle roofs. Shingles have natural oils in them that keep them soft and bendy.
Over 10–15 years, sun, heat, cold, storms and time dry those oils out. The shingles get stiff, crack, and lose the little stones (called granules) that protect them.
Roof rejuvenation is a spray treatment that soaks into the shingles and puts oil back. It takes about 2 hours on an average home. There's no tear-off and no mess.
It doesn't replace a roof. It helps a roof that's aging, but still in decent shape, last longer.
Is roof rejuvenation legit, or a gimmick?
It's real, and it's been around for over 7 years. But most local markets still haven't heard of it. That's why it's an opportunity.
It has limits, and RoofRejuv.com states them plainly. It won't fix leaks, storm or hail damage, rotten roof boards, or granules already lost. It doesn't work on tile or metal roofs.
Not every roof qualifies, and dealers are trained to turn those roofs down.
Shingle manufacturers don't approve field-applied treatments. They may not cover related damage under their warranty. On roofs 10+ years old, that warranty is usually worth little. Good dealers explain this to homeowners up front.
A closer look at the science
Their product is a patented, soybean-based treatment developed with a university engineering program.
It has been independently tested by PRI, a US construction materials lab. They tested old shingles, treated vs untreated.
| Test | Untreated | Treated |
|---|---|---|
| Granule loss, dry scrub test | 0.41 g | 0.12 g (71% less) |
| Granule loss, wet scrub test | 1.45 g | 0.88 g (39% less) |
| Coldest temperature it bends without cracking | 65°F | 55°F |
It is 96% USDA Certified Biobased. It's a penetrating treatment, not a coating. That means it soaks in instead of sitting on top. It's dry to the touch in about 30 minutes.
Full lab reports are shared on the strategy call.
Ask any program for their lab reports in writing. If they can't show them, that says a lot.
From strategy call to first treatment
- Strategy call. They look at the dealer's area and the costs, and say if it's not a fit.
- Lock the area. There is one dealer per area.
- They set up the business: website, phone, booking calendar and social media. They guide the dealer through the LLC and bank account.
- They ship product to the dealer's door and train them to inspect, spray and talk to homeowners.
- They launch ads to homeowners in the dealer's area.
- Leads go straight to the dealer's phone.
- The dealer checks the roof, shows the homeowner the price, and does the job.
- When the dealer is busy, they help hire a crew.
The real startup costs
RoofRejuv.com founding programs start from $10,000 — only for the first 50 territories they lock in. Once ads, equipment and insurance are added, dealers should plan for more than that. That's still well below most roof rejuvenation dealer programs, which often charge $20,000 to $50,000 up front.
| Item | Rough cost | Notes |
|---|---|---|
| Founding package | From $10,000 | First 50 territories only; price rises as territories fill |
| Territory deposit | $2,500 | Part of the package, not extra |
| Backpack sprayer | $150–$1,500 | Start small; upgrade later |
| Ladder and safety harness | $300–$600 | — |
| Insurance | Varies by state | General liability is a must |
| LLC setup | $50–$500 | State filing fee |
| First product order | 12¢ per sq ft | About $240 for a 2,000 sq ft roof; selling price around $1 per sq ft |
| Running costs | A few months | Fuel, phone, the dealer's time |
These are estimates. Exact costs are given in writing before anything is paid.
How RoofRejuv.com makes its money
Most dealer programs make their money up front. They get paid whether the dealer succeeds or not. RoofRejuv.com does it differently.
They make their real money on the product. They buy a patented, lab-tested product in bulk. That gets them a much lower price than any single dealer could get. They sell it to dealers at 12¢ per sq ft and keep the difference.
Dealers only reorder when they're doing jobs. So their income depends on their dealers being busy.
That's why they keep the setup cost low: the more roofs a dealer treats, the better both sides do.
Why founding pricing is lower
Because they don't need to make their money up front. Programs that charge $20,000–$50,000 are getting paid before a single roof is treated. RoofRejuv.com would rather earn over time, as the dealer grows.
The founding price is for the first 50 territories. As territories fill and the network grows, the price will go up.
What's the catch?
There are two honest catches.
First: to keep founding pricing, dealers buy their product through RoofRejuv.com. That's how the company makes money.
Second: they're a new network. There isn't a long list of dealer results to show yet. If that's a dealbreaker, that's fair.
The numbers behind one roof treatment
Example only
- Average roof: 2,000 sq ft
- Product cost at 12¢ per sq ft: about $240
- Treatment time: about 2 hours
- What homeowners commonly pay: around $1 per sq ft. Dealers set their own price.
This is how the costs work on one job. It is not a promise of income. Labor, fuel, insurance and ads come out of what's left.
What's included in the program
- Business setup: brand, website, booking page, phone and CRM (a tool to track customers)
- Social media setup
- LLC and bank account guidance
- Homeowner ad campaigns in the dealer's area
- Leads sent to the dealer's phone
- Product shipped to the dealer
- Training on inspections, safe roof access, spraying and selling
- Weekly coaching calls
- Hiring playbook for a first crew
- Direct founder access for founding dealers
The dealer's responsibilities
- Forming the LLC and opening the bank account (RoofRejuv.com guides this)
- Getting insurance
- Calling leads back fast
- Doing inspections and treatments
- Following local rules in their state
Is roofing experience needed?
No. They train dealers from scratch.
Dealers need to be comfortable on a ladder, or hire someone who is.
Anyone already running a roofing, gutter, pressure washing, painting or other home-service business will pick it up fast.
Adding rejuvenation to an existing business
Yes, and it's a strong fit. Those owners already have the trucks, ladders and customers.
Rejuvenation gives them something to sell on roofs that don't need replacing yet. Those are the jobs they'd usually walk away from.
It adds another service with a low cost to start.
Getting customers in a local market
RoofRejuv.com runs ads to homeowners in the dealer's area and sends leads to their phone.
They do not promise a number of leads, jobs or income. Results depend on the area, the ad budget, the season, and how fast the dealer calls people back.
Dealers who call back within minutes close far more than those who wait a day.
Job volume and the income question
RoofRejuv.com doesn't promise income, and readers should be wary of anyone who does.
What a dealer earns depends on their area, their prices, how many roofs qualify, and how hard they work. Some people may make little or nothing.
They walk through realistic costs on the call.
Roof types, climate and seasonality
It works on asphalt shingle roofs, which most US homes have.
It needs a dry roof above about 36°F. Warm states can treat most of the year. Colder states treat roughly March to November.
Areas where most roofs are tile or metal aren't a good fit.
One dealer per territory
There is one RoofRejuv dealer per area. The area is set by ZIP codes in the dealer agreement.
Once an area is locked, no other RoofRejuv dealer can take it.
Anyone can check if their area is open on RoofRejuv.com.
If it doesn't work out
If a dealer completes training, attends coaching and works every lead sent, and closes zero jobs in 90 days, RoofRejuv.com refunds the package fee. Ad spend and product already shipped aren't refunded.
If a dealer decides to stop later, they just stop ordering product. They keep their business and their customers.
Full terms are in the dealer agreement, which is provided before anything is paid.
Red flags to watch for in any roof rejuvenation program
- Promises of a set income
- Fake countdown timers or "only 2 spots left" pressure
- Lab numbers with no reports
- Big up-front fees with no reason they need the dealer to succeed
- Pressure to pay on the first call
- No written list of costs
If these show up anywhere — including from RoofRejuv.com — walk away.
Who is RoofRejuv.com a good fit for — and who isn't it for?
Good fit
- Beginners with money to invest and the drive to work
- People who are OK on a ladder, or willing to hire someone who is
- People who answer their phone and show up
- Roofers and home-service owners adding a service
Not a fit
- Anyone wanting passive income
- Anyone who won't inspect roofs or meet homeowners
- Areas with mostly tile or metal roofs
- Anyone who needs their money back in week one
Frequently asked questions
No. RoofRejuv.com is a real business opportunity. Costs are given in writing before anything is paid, the product has independent lab reports, and there is a conditional 90-day package refund. They are a new network, so there isn't a long record of dealer results yet. Ask hard questions and hold them to every answer.
Next step
Check if your area is still open. If it is, book a free strategy call to see how this could work where you live.
Check availability and book a call